Costless · About us

Smart shopping, made costless

Costless is a free shopping companion built around one idea: every purchase should be a smart one. Search and compare prices across retailers, browse weekly deals, plan shopping lists, get price-drop alerts, keep your discount cards in one digital wallet, collect Loyalty 5+1 stamps and scan receipts to track spending — one app, every purchase.

5countries with weekly deals
20interface languages
500K+receipts processed
Mission

Our mission

Every shopper deserves a fair price. We build free tools that make the true cost of goods visible — cross-retailer price search, weekly promotions, smart shopping lists, price-drop alerts, a discount-card wallet, Loyalty 5+1 stamps and AI-powered receipt insights — so you spend less on the things you were going to buy anyway.

The platform

One app, every purchase

Costless brings together every tool a shopper needs — deal browsing, price search, shopping lists, alerts, a card wallet, loyalty stamps and receipt scanning — all free, all in one place.

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Weekly deals & promotions
Browse weekly promotions from 25+ retailer chains across five markets — discounts up to 70% off, refreshed every week. Spot the best offers in your city and never overpay for a grocery staple again.
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Search & compare prices
Search over 500,000 products across 25+ retailer chains and see the price at every store side-by-side. Pick the cheapest option in seconds — no app switching, no tab juggling.
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Smart shopping lists
Build lists from real product data, share them with family, and see where your whole basket is cheapest to buy this week across the retailers in your city.
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Favourites & price alerts
Save the products you buy most and get notified the moment a price drops. Free accounts track up to 5 products, premium up to 30 — with 7 days of price history on every item.
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Discount-card wallet
Keep every loyalty and discount card in one digital wallet — EAN and QR barcodes, 1,000+ store templates, unlimited cards. Scan at checkout without hunting through your bag.
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Receipt scanner & spending insights
Photograph a receipt and AI extracts every line item — prices, products, dates, store, fiscal details. Works in 100+ countries with unlimited uploads, and turns your history into spending-by-category charts so you see exactly where your money goes.
Loyalty 5+1
Collect digital stamps at coffee shops, restaurants, barbershops, massage salons and service venues worldwide. Buy five, get the sixth free — no plastic card required.
Two sides, one data engine

A shopper-first platform with a data engine

For shoppers
For shoppers

Free access to weekly deals, cross-retailer price search, shopping lists, price-drop alerts, a digital card wallet, Loyalty 5+1 stamps and an AI receipt scanner — everything you need for every kind of purchase.

For retailers
For retailers & brands

Live price intelligence, category benchmarks, receipt-based verification and Loyalty 5+1 campaigns — powered by real shopper activity, not scraped guesses.

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One shared data layer
Every promotion opened and receipt scanned feeds the price intelligence that keeps the shopper app free. Both sides of the market benefit from the same pipeline.
Coverage

Where we operate

Some features are global, others roll out market by market as we sign up retailers and partners.

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Deals, search, lists & alerts
Weekly promotions, cross-retailer price search across 500K+ products, shopping lists and price-drop alerts are live in Ukraine, Canada, Lithuania, Poland and the United Kingdom.
Loyalty 5+1
Available worldwide at coffee shops, restaurants, barbershops, massage salons and other service venues — any country, any local business.
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Receipts & discount-card wallet
AI-powered receipt scanning (100+ countries), spending analytics, fiscal verification and the digital card wallet work globally — any shopper, any country, any retailer.
Timeline

How we got here

2019
Launch & first recognition
Co-founders Sergiy Shcherbanenko and Anna Karmazina launch Costless in Kyiv as a supermarket price-comparison and shopping-list service. Ukrainian business and tech media — AIN.ua, Delo.ua, NV Podcasts and MC.today among them — cover the release, and by year-end Costless is named among Ukraine's top-15 startups by USAID's Competitive Economy of Ukraine program and the Ministry of Digital Transformation.
2020
Startup Grind Global, Silicon Valley
Selected as one of 15 Ukrainian startups representing the country at Startup Grind Global 2020 in Silicon Valley — a delegation backed by USAID's Competitive Economy of Ukraine program, the Ministry of Digital Transformation and Startup Grind Kyiv.
2021
Price tracking & receipts
Favourites, price-drop alerts and the AI receipt scanner go live. Costless grows from a weekly-promotions browser into a daily shopping companion used across Ukraine — more than 500,000 shopper receipts are processed over the 2019–2021 period.
2023
Loyalty 5+1 & card wallet
Digital Loyalty 5+1 stamps and the discount-card wallet roll out globally — coffee shops, restaurants, barbershops and retail chains join the network.
2025
A global, dual-sided platform
Coverage reaches five markets and 20 languages. Costless pivots into a dual-sided platform — free consumer tools on one side, price intelligence and Loyalty 5+1 campaigns for brands and retailers on the other.
The people behind Costless

Meet the team

Costless was founded in 2019 in Kyiv by Sergiy Shcherbanenko and Anna Karmazina. Today the company runs with a lean core team of engineers, content managers, QA testers and a product designer — small enough to move fast, close enough to customers that product feedback turns into shipped features in days, not quarters.

SS
Sergiy Shcherbanenko
Co-founder & Co-CEO · Head of Engineering & Product
Sergiy co-founded Costless in 2019 and serves as Co-CEO and CTO, leading engineering, product, content and retailer partnerships. Over the past three years he has driven the end-to-end rebuild of the platform — from the price-intelligence backend to the shopper-facing web and mobile apps — and is the person most shopper feedback, support requests and partnership conversations ultimately land with.
AK
Anna Karmazina
Co-founder & Co-CEO
Anna co-founded Costless in 2019 and serves as Co-CEO. She co-leads the company on strategy, commercial growth and strategic partnerships with retailers and brands across the five markets Costless operates in, and shapes the shopper-first ethos behind every feature the team ships.
In the press

Media & podcasts about Costless

A selection of Ukrainian outlets that have covered Costless, its co-founders and the platform over the years.

Questions

Frequently asked

📋 FAQ
Is Costless free for shoppers?+
Yes. Every shopper feature — weekly deals, cross-retailer price search, shopping lists, price-drop alerts, the discount-card wallet, Loyalty 5+1 and the AI receipt scanner — is free, with no subscription and no hidden fees.
Which countries are fully live?+
Weekly promotions, price search across retailers, shopping lists and price-drop alerts are live in Ukraine, Canada, Lithuania, Poland and the United Kingdom. Loyalty 5+1, the AI receipt scanner and the discount-card wallet work everywhere.
Do you work with retailers and brands?+
Yes. Manufacturers, retailers and service brands use our price comparison, trend dashboards, receipt verification API and Loyalty 5+1 campaign tools.
How do you handle personal data?+
We follow GDPR and local privacy law. Receipts, shopping lists and card data are processed securely, and shoppers stay in control of what is shared with retailers.

Want to talk to the team?

Whether you are a shopper with feedback or a business looking for price intelligence, we would love to hear from you.

Contact us

About Costless — smart shopping across every checkout

Costless is a free shopping companion built around one idea: every purchase should be a smart one. The app brings together weekly promotions from 25+ retailer chains, cross-retailer price search across 500,000+ products, smart shopping lists, price-drop alerts on your favourite items, a digital wallet for every loyalty and discount card, Loyalty 5+1 stamps for local cafés and service venues worldwide, and an AI-powered receipt scanner that works in 100+ countries — the everyday tools that used to live in half a dozen different apps are now in one place, in 20 languages.Under the hood, Costless is also a price-intelligence platform. Every promotion opened and receipt scanned by shoppers feeds a real-time view of how prices move across retailers, which is what makes every shopper feature free to use. Manufacturers, retailers and service brands pay for dashboards, verification APIs and Loyalty 5+1 campaigns; shoppers keep the tools they actually use every day. The same pipeline powers category benchmarks used by pricing teams across five markets and receipt-based promotions run by partners from coffee chains to national brands.

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